Provide the largest, most robust data set of cannabis related knowledge to unlock detailed & actionable insights for the industry – optimizing client brands, products, consumer experiences and legislation.
Optimize intelligent brands through a data centric approach to consumer & portfolio insights. Support strategic planning that leads to tangible results and empower clients in an emerging, rapidly changing and highly competitive market.
A full-service research consultancy deploying extensive industry knowledge and leveraging global best practices to help clients gain competitive advantage.
Research to Results
We deliver more than data; we integrate the qualitative and quantitative findings to produce a cohesive story reflecting the objectives and implications of the results in a relevant, meaningful and actionable manner.
Providing credible research helps our clients understand the market, their customers, and adds insight into their business.
Our data foundation delivers actionable outputs. We are here to help you identify and understand your target market in relation to your brand, products, and services.
We conduct market research and focus on WHO cannabis consumers are, reasons WHY they use cannabis, WHICH products they use, WHAT factors influence their purchase decisions, etc., and then combine those aspects with lifestyle attributes, behavioural factors, attitudinal considerations and various psychographics to create detailed and actionable “personas” on cannabis users.
After building segmentation profiles, a deeper dive into the behavioural aspects of these consumers will help inform the strategy and provide the foundation for everything from product innovation and marketing tactics to sales channel effectiveness and improved customer satisfaction and loyalty.
Co-Founder, Managing Director
Head of Analytics