Purpose
Provide the largest, most robust data set of cannabis related knowledge to unlock detailed & actionable insights for the industry – optimizing client brands, products, consumer experiences and legislation.
Mission
Optimize intelligent brands through a data centric approach to consumer & portfolio insights. Support strategic planning that leads to tangible results and empower clients in an emerging, rapidly changing and highly competitive market.
About The
Cannabis Intelligence Agency
A full-service research consultancy deploying extensive industry knowledge and leveraging global best practices to help clients gain competitive advantage.
Research to Results
- The CIA helps clients translate research into actionable insights to drive business results
- Our industry experience and expertise helps our clients make better informed decisions
- Our fact-based insights and recommendations allow retailers, brands, agencies, and organizations to optimize their efforts and achieve targeted and sustainable outcomes
- Our proprietary research, market intelligence, segmentation methodology and persona development provides the CIA with unrivalled insight, and a truly unique platform for providing the best possible strategic advice to our clients
What
We Do
We deliver more than data; we integrate the qualitative and quantitative findings to produce a cohesive story reflecting the objectives and implications of the results in a relevant, meaningful and actionable manner.
Providing credible research helps our clients understand the market, their customers, and adds insight into their business.
Our data foundation delivers actionable outputs. We are here to help you identify and understand your target market in relation to your brand, products, and services.
Our Services
- Large Syndicated Studies
- Regular Tracking Studies
- Customized Studies
- Quick Polls
- Segmentation Profiles
- Persona Development
- Comparative Studies
- Proprietary Communities
- Advanced Analytics
- Strategic Roadmaps
- Brand Strategy
- Advisory
- Media Monitoring
- News & Online Coverage
- Exposure Analysis
- Social Media
How the CIA can help
Brands
Retailers
Agencies
Organizations
- How do we reach the ideal consumer for each of our products?
- Do we have the information necessary to win strategic accounts?
- Are consumers connecting with my brands throughout their shopping journey?
- Am I missing out on opportunities?
Segmentation Profiles
We conduct market research and focus on WHO cannabis consumers are, reasons WHY they use cannabis, WHICH products they use, WHAT factors influence their purchase decisions, etc., and then combine those aspects with lifestyle attributes, behavioural factors, attitudinal considerations and various psychographics to create detailed and actionable “personas” on cannabis users.
After building segmentation profiles, a deeper dive into the behavioural aspects of these consumers will help inform the strategy and provide the foundation for everything from product innovation and marketing tactics to sales channel effectiveness and improved customer satisfaction and loyalty.
- Customer Location
- Region
- Legalized State
- Urban / Rural
- Age
- Gender
- Occupation
- Socio-Economic
- Personality
- Lifestyle
- Attitudes
- Values and opinion
- Rate of Usage
- Benefits Sought
- Loyalty Status
- Purchase Readiness
Is considering using but is overwhelmed by choices 
Non-user but is accepting of its use
Uses CBD for arthritis and THC for glaucoma 
Uses to address stress and anxiety
Smokes with friends at cribbage night
Uses topical CBD cream for muscle pain
Uses discreetly
Smokes recreationally, but only on weekendsResearch & Analytics Leadership
Derek Mager
Co-Founder, Managing Director
Marlene Wilden
Head of Analytics
Contact Us Today
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